Tamron Co., Ltd.
Model B008 Wins the Digital Camera Grand-Prix 2011 Summer
in "Grand Gold Award ( Interchangeable Lens for DSLR)"
and "Extra Award for Technology"
for digital SLR cameras (APS-C size)
Optical equipment manufacturer Tamron Co., Ltd. (Headquarters: Saitama City, Japan / President and CEO: Morio Ono) has won the Comprehensive Gold Award in the interchangeable lens category as well as the Technology Award of the 2011 Summer Digital Camera Grand Prix for its 18-270mm F/3.5-6.3 Di II VC PZD*2 (Model B008). That lens is the world’s smallest and lightest 15x zoom lens.
Reason for winning award (from circumstances behind presentation of the award)
Tamron is very good at all-in-one lenses with high zoom ratios. One can appreciate the ability to easily carry around the lens in day-to-day situations even though it sports 15x zoom that covers the 35 mm equivalent of 28-419 mm. Its Piezo Drive (PZD), a new autofocus drive method, achieves a high level of quietness and quick autofocusing. The vibration compensation (VC) image stabilization mechanism is four stops (converted to shutter speed) and provides sufficient stabilization effect. While the price may seem slightly high, it is of an acceptable level when you consider that one lens can pretty much cover a wide range of expressions. This is an attractive all-in-one lens that can handle a wide range of uses from travel through landscape, snapshots, and portraits.
About the Digital Camera Grand Prix Awards
Held by Japan’s Digital Camera Grand Prix Executive Committee, the Digital Camera Grand Prix Awards recognize contributions to the development of the market for digital cameras and related products. The awards are given to products offering excellent performance, technology and concepts that become guidelines for users to select products. Selection is made based on the results of polls by the referee board as well as a jury of participating members from Japan's leading digital camera retailers.
Grand Gold Award (Interchangeable Lens for DSLR)
The lens determined best out of the interchangeable lenses entered in the Digital Camera Grand Prix is presented with this award. Lenses are judged on a variety of factors including product performance and design, cost performance, ability to create new markets, and presentability.
Extra Award for Technology
This award is for new technology proposals in fields related to digital imaging. It is presented to models, technologies, and the like that make remarkable proposals in terms of revolutionary innovation, topicality, and marketability.
*1. For digital SLR all-in-one zoom lenses with a 15x zoom ratio surveyed by Tarmron as of April 2011.
*2. PZD (Piezo Drive) is a standing wave ultrasonic motor system developed by Tamron. The motor is faster and quieter than DC motors when the AF drive is operated. It also has an actuator that facilitates lens design and reduced size compared with ring type ultrasonic motors.