Tamron Co., Ltd.
Model B011 Wins Digital Camera Grand-Prix 2012 Summer
Grand Gold Award (Interchangeable Lens for DSLR)
for the E-mount of Sony mirrorless interchangeable-lens camera series
April 27, 2012, Saitama, Japan - Tamron Co., Ltd. (President and CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced that 18-200mm F/3.5-6.3 Di III VC (Model B011), a high-power zoom lens for the E-mount of Sony mirrorless interchangeable-lens camera series, has won the Digital Camera Grand-Prix 2012 Summer Grand Gold Award (Interchangeable Lens for DSLR).
This is the second time for a Tamron lens to win the Grand Gold Award (Interchangeable Lens for DSLR), following on from the 18-270mm Di II VC PZD (Model B008), a high-power 15x zoom lens for digital SLR cameras with APS-C equivalent sensors, which won the award when it was held for the first time last summer.
This means that Tamron has won the Grand Gold Award (Interchangeable Lens for DSLR) twice out of the three times it has been awarded.
* "Mirrorless interchangeable-lens cameras" are also known as "Compact System Cameras."
Reason for winning award: (excerpt from Reasons for This Year's Choice)
Tamron's 18-200mm F/3.5-6.3 Di III VC (Model B011) has achieved a high level of perfection that is fitting with Tamron's standing as the top manufacturer of high-power zoom lenses. It is particularly worthy of praise for the fact that it when used it maintains the compactness that is one of the attractions of mirrorless SLR cameras.
The lens also boasts image performance that is top of the class for high-power zoom lenses.
The effects of the VC (Vibration Compensation) image stabilization mechanism are superb, making this an all-rounder lens suited to any situation.In combination with the mirrorless SLR camera awarded the Grand Gold Award this time, users can enjoy shooting from wide angle to telephoto without changing lenses, creating a highly portable system with excellent image quality.
About the Digital Camera Grand Prix Awards
Held by Japan's Digital Camera Grand Prix Executive Committee, the Digital Camera Grand Prix Awards recognize contributions to the development of the market for digital cameras and related products. The awards are given to products offering excellent performance, technology and concepts that become guidelines for users to select products. Selection is made based on the results of polls by the referee board as well as a jury of participating members from Japan's leading digital camera retailers.
About the Grand Gold Award (Interchangeable Lens for DSLR)
The lens determined best out of the interchangeable lenses entered in the 2012 SUMMER Digital Camera Grand Prix is presented with this award. Lenses are judged on a variety of factors including product performance and design, cost performance, ability to create new markets, and presentability.