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August, 2008
Tamron Co., Ltd.
Tamron AF28-300mm F/3.5-6.3 XR Di VC Wins EISA Photo Award - European Consumer Lens of the Year 2008-2009

10th EISA Award for Tamron's Line of Advanced Optics for Consumer and Professional SLR Cameras


Tamron AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical (IF) MACRO (Model A20), a high power zoom lens with a proprietary built-in advanced VC mechanism, covering 465mm-equivalent angle of view* and designed for both APS-C and full-size SLR cameras, has been selected as the winner of the EISA Photo Award - European Consumer Lens of the Year 2008-2009.
AF28-300m F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20)
Wins EISA Photo Award / EUROPEAN CONSUMER LENS OF THE YEAR 2008-2009 EISA Awards are presented each year to the best products in photographic, audiovisual, video, and mobile product categories as voted by the EISA (European Imaging and Sound Association) panel consisting of editors-in-chief and technical editors of about 50 leading and influential magazines in 20 European countries that specialize in photography, audio, video and mobile electronic products. The EISA award is recognized as one of the most prestigious awards a product can receive in its specific category. The honor marks the 10th time Tamron has received this highly prestigious and internationally recognized award. This is the third consecutive EISA award for Tamron following the 2007-2008 EISA for the AF18-250mm F/3.5-6.3 Di II Aspherical (IF) MACRO (Model A18) and the 2006-2007 EISA for the SP AF17-50mm F/2.8 XR Di II Aspherical (IF) (Model A16).

Tamron's AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical (IF) MACRO ("28-300mm XR Di VC") zoom lens has been highly evaluated by photographers the world over as a compact and high power zoom lens that provides remarkably stabilized viewfinder images thanks to Tamron's state-of-the-art 3-coil VC (Vibration Compensation) mechanism. The lens covers an angle of view equivalent to that of a 465mm* ultra telephoto lens when mounted on a digital SLR camera with an APS-C size image sensor. The ultra telephoto range is one where Tamron' proprietary VC mechanism exhibits its compensation performance really shines. The lens lets the user enjoy ultra tele photography with amazingly sharp hand-held image results. The lens covers an angle of view equivalent to 43mm at its wideangle end, allowing the user to respond to a wider variety of scenes than tele-zoom lenses in the standard 70-300mm class.

(*) Tamron's conversion value is 1.55x.
Award Citation of the EISA Jury
The Tamron AF 28-300mm f/3.5-6.3 XR Di VC LD acts like a much faster lens than it appears to be at first sight. The Vibration Compensation system enables use of slower-than-usual shutter speeds - it's a joy being able to shoot pictures handheld that are perfectly sharp with 1/60sec at 300mm. Besides, there is less need to use a flash, which leads to more natural images in many situations. Because of its enormous zoom range with Vibration Compensation, this is the ideal lens for sports and nature, for photographers using either full frame or APS-C sensor camera.

Tamron AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical (IF) MACRO (Model A20) - the winner of the EISA Photo Award - European Consumer Lens of the Year 2008-2009

EISA Awarded Tamron Lenses
    Awarded year Products
    1992-1993 SP AF35-105mm F/2.8 Aspherical (Model 65D)
    1993-1994 AF28-200mm F/3.8-5.6 Aspherical (Model 71D)
    1997-1998 SP AF90mm F/2.8 Macro [1:1] (Model 72E)
    1999-2000 AF28-300mm F/3.5-6.3 Aspherical [IF] Macro (Model 185D)
    2000-2001 AF28-200mm F/3.8-5.6 Aspherical [IF] SuperII (Model 371D)
    2002-2003 AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical [IF] Macro (Model A06)
    2003-2004 SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] Macro (Model A09)
    2006-2007 SP AF17-50mm F/2.8 XR Di II Aspherical [IF] (Model A16)
    2007-2008 AF18-250mm F/3.5-6.3 Di II LD Aspherical [IF] Macro (Model A18)
    2008-2009 AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical (IF) MACRO (Model A20)
MAIN FEATURES
1. High power zoom lens allowing comfortable ultra telephotography with stabilized viewfinder images
The lens covers everything from 28mm wideangle to 300mm ultra telephoto when mounted on a 35mm full-size film camera and a range of angles of view equivalent to 43mm wideangl3 to 465mm ultra telephoto* (diagonal angle of view of 5属20') when used with a digital SLR camera with an APS-C size imager. Tamron's proprietary VC (Vibration Compensation) mechanism exhibits its power particularly in ultra telephotography, allowing the user to expand his/her photographic creativity while enjoying the world of ultra telephotography.
* *When mounted on a digital SLR camera equipped with an APS-C sized image sensor, converted to the 35mm format (Tamron's conversion value is 1.55x)
2. Tamron's VC mechanism compensates for hand shake
Tamron's proprietary VC (Vibration Compensation) mechanism employs a "three-coil" system that is designed to let three coils drive a compensator lens electromagnetically via three steel balls built in the mechanism. Since the compensator lens is supported with rolling frictions of the steel balls only, friction coefficient is smaller and follow-up performance is enhanced for stabilized viewfinder images while the simple construction designed to move the compensator lens in parallel with only electric control command realizes the compactness of the mechanism itself.
3. High power, yet features the VC mechanism and outstanding optical design
The AF28-300mm Di VC zoom lens is a product Tamron has developed by integrating advanced optical design technology Tamron has accumulated as the pioneer in high power zoom lenses, in order to strike an ideal balance between a vibration compensation mechanism and compactness. The optical system uses XR (high refractive index) glass elements, a GM (glass molded) aspherical element, hybrid aspherical elements, an LD (low dispersion) glass element and an AD (abnormal dispersion) glass element. The optical system designed to provide high definition and contrast performance as well as flatness of the field enables you to respond a wide variety of photographic scenes, as a lens designed by eying characteristics of digital SLR cameras.
4. Minimum focus distance of 0.49m over the entire zoom range for 1:3 maximum magnification ratio
The AF28-300mm Di VC sports the minimum focus distance of 0.49m over the entire zoom range, the top class capability among high power zoom lenses compatible with 35mm full-size SLR cameras. The maximum magnification ratio of 1:3 at the 300mm telephoto end is also the top class capability.
5. Internal surface coatings for thoroughly surpassing ghosting and flare
Tamron employed multi-layer coatings on lens elements for reducing reflections on lens surfaces as well as internal surface coatings (coatings on cemented surfaces of lens elements) in order to minimize reflections from the imager itself within the mirror box, a problem inherent to digital SLR cameras.
6. High power, yet lightweight and compact, thanks to innovative mechanical design
In designing the lens, Tamron thoroughly reviewed roles of respective barrel components in order to make it as compact as possible. As a result, the increase in the overall length of the new model is confined to 17.8mm and 5mm in the maximum diameter compared to the conventional AF28-300mm (Model A61A), despite the VC mechanism now incorporated.
7. Zoom lock mechanism for convenience in carrying the outfit
The lens has a built-in zoom lock mechanism to prevent sliding fall of its barrel when the outfit is carried around.
8. Flower-shaped lens hood as a standard accessory
The lens is supplied with a flower-shaped lens hood as a standard accessory designed to efficiently cut harmful light entering from angles other than intended angles at four corners of the frame in order to enhance clear descriptive performance.
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