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August 18, 2009
Tamron Co., Ltd.
Tamron AF18-270mm F/3.5-6.3 Di II VC LD Aspherical (IF) MACRO
World's First and Longest Range (*1) 15X Zoom Lens
with Advanced Built-in Vibration Compensation Mechanism Wins
AMERICAN PHOTO EDITOR'S CHOICE AWARD 2009 / LENS OF THE YEAR.

The AF18-270mm F/3.5-6.3 Di II VC LD Aspherical (IF) MACRO (Model B003), an interchangeable lens designed exclusively for digital SLR cameras (APS-C sized equivalent(*2)) and made by Tamron Co., Ltd., a comprehensive optics manufacturer headquartered in Saitama City and led by Mr. Morio Ono, President, has won AMERICAN PHOTO EDITOR'S CHOICE AWARD 2009 / LENS OF THE YEAR.
AMERICAN PHOTO EDITOR'S CHOICE AWARDS 2009/ LENS OF THE YEAR
AMERICAN PHOTO
EDITOR'S CHOICE AWARDS 2009 /
LENS OF THE YEAR
AF18-270mm F/3.5-6.3 DiII VC LD Aspherical [IF] MACRO (Model B003)
  About AMERICAN PHOTO
AMERICAN PHOTO is a leading bimonthly photographic magazine published in the United States of America for professional photographers in the fields of art, documentary and commercial photography.
http://www.popphoto.com/
  About EDITOR'S CHOICE 2009
In each issue the team of experts at AMERICAN PHOTO reviews new cameras and other photographic equipment by exhaustively testing them in the field in order to give its readers an understanding of how the products work in real-life shooting situations. The EDITOR'S CHOICE AWARDS are annual awards bestowed to new products reviewed and selected in respective genres in each year.
  Reason behind Award (abridged citation)
Tamron has successfully packed the all-time wide focal length range from 27mm wide-angle to 405mm ultra telephoto (35mm format equivalent) in the photographic interchangeable lens. Yet the lens is lightweight and compact, inviting handheld shooting, which is in turn made practical by Tamron's built-in Vibration Compensation (VC) system. VC helps the lens maintain surprising optical quality as a 15X zoom lens.
AMERICAN PHOTO "EDITOR'S CHOICE 2009" Lens of the Year Website
http://www.popphoto.com/Features/American-Photo-Editor-s-Choice-2009-Lens/
* 1 "The world's longest zoom range" and "world's first" are statements that apply to interchangeable lens exclusively designed for digital SLR cameras equipped with APS-C sized image sensors, as of July 2008, according to Tamron's survey.
* 2 Di II lenses are designed exclusively for use with digital SLR cameras equipped with APS-C size image sensors and employ an optical system optimized for the characteristics of those digital cameras. Di II lenses are not designed for use with 35mm film cameras or digital SLR cameras with image sensors larger than 24 x 16mm.
B003 Special Site