August 15, 2012
Tamron Co., Ltd.
SP 24-70mm F/2.8 Di VC USD (Model A007),
the world's first*1 35mm full-size high-speed standard zoom lens with built-in image stabilization

wins EISA European Lens 2012 - 2013 Award

August 15, 2012, Saitama, Japan - Tamron Co., Ltd. (President & CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced that the European Imaging and Sound Association (EISA) has presented its European Lens 2012-2013 award to the SP 24-70mm F/2.8 Di VC USD (Model A007). This lens is the world's first*1 35mm full-size high-speed standard zoom lens equipped with VC (Vibration Compensation) *2 image stabilization. The lens also incorporates Tamron's USD (Ultrasonic Silent Drive)*3 and has resolution at the top of its class.

*1 For high-speed standard zoom lenses compatible with full-size SLR cameras. Current as of June, 2012. (Source: Tamron).
*2 VC (Vibration Compensation) is Tamron's proprietary image stabilization mechanism. The Sony mount does not include VC, as Sony digital SLR bodies include image stabilization functionality. The Sony lens is designated as "SP 24-70mm F/2.8 Di USD".
*3 USD (Ultrasonic Silent Drive) is Tamron's proprietary ultrasonic motor drive.

Excerpt from the Award Citation of the EISA Jury

"With the 24-70mm F2.8 Di VC USD Tamron has managed to come up with a seriously attractive lens for anyone using a full frame SLR camera. This is a large-aperture standard zoom featuring image stabilisation, silent autofocus and sharpness that easily matches the demands of today's high-resolution cameras. Tamron's 24-70mm F2.8 is also a sturdy and well-built lens with rubber seals protecting it in moist or dusty conditions. It truly feels like a professional lens and also performs like one when autofocus, image stabilisation and image quality is concerned. A lens to rely on, whether you are photographing for a living or simply for pleasure. "

EISA Awards

The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in photographic, audiovisual, and video product categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 19 European countries review and vote to determine the leading products on the market. This honor marks the 14th time a Tamron lens has won an EISA Award, the 7th consecutive year since 2006.

Tamron Lenses that have received the EISA Award

Year AwardedProduct Name
1992-1993SP AF35-105mm F/2.8 Aspherical (Model 65D)
1993-1994AF28-200mm F/3.8-5.6 Aspherical (Model 71D)
1997-1998SP AF90mm F/2.8 MACRO [1:1] (Model 72E)
1999-2000AF28-300mm F/3.5-6.3 Aspherical [IF] MACRO (Model 185D)
2000-2001AF28-200mm F/3.8-5.6 Aspherical -IF Super II (Model 371D)
2002-2003AF28-300mm Ultra Zoom XR F/3.5-6.3LD Aspherical [IF] MACRO (Model A06)
2003-2004SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09)
2006-2007SP AF17-50mm F/2.8 XR Di II LD Aspherical [IF] (Model A16 )
2007-2008AF18-250mm F/3.5-6.3 Di II LD Aspherical [IF] MACRO (Model A18)
2008-2009AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20)
2009-2010AF18-270mm F/3.5-6.3 Di II VC LD Aspherical [IF] MACRO (Model B003)
2010-2011SP 70-300mm F/4-5.6 Di VC USD (Model A005)
2011-201218-270mm F/3.5-6.3 Di II VC PZD (Model B008)
2012-2013SP 24-70mm F/2.8 Di VC USD (Model A007)

Since 2006, Tamron has won an EISA Award seven years consecutively.