News

November 13, 2012
Tamron Co., Ltd.

Model A007 Wins Digital Camera Grand-Prix 2013
Grand Gold Award (Interchangeable Lens for DSLR)

"SP 24-70mm F/2.8 Di VC USD (Model A007)"
The world's first*1 full- size F/2.8 standard zoom lens with VC (Vibration Compensation) image stabilization mechanism, compatible with full size SLR cameras.

November 13, 2013, Saitama, Japan - Tamron Co., Ltd. (President and CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced that its SP 24-70mm F/2.8 Di VC USD (Model A007) won the Digital Camera Grand-Prix 2013 Grand Gold Award (Interchangeable Lens for DSLR). The SP 24-70mm F/2.8 Di VC USD (Model A007)*2 is the world's first*1 full-size F/2.8 high-speed standard zoom lens and with Tamron's proprietary VC (Vibration Compensation) image stabilization mechanism for full-size SLR cameras, to provide the top-level Image quality in its class, while also being equipped with Tamron's Ultrasonic Silent Drive (USD). *3

This is the third time that Tamron has been recognized with The Grand Gold Award (Interchangeable Lens for DSLR), which has only been awarded to a total of four lenses to date.

*1 For high-speed standard zoom lenses for full-size SLR cameras, equipped with VC image stabilization and USD. Current as of October 2012. (Source: Tamron)
*2 The Sony mount does not include VC, as Sony digital SLR bodies include image stabilization functionality. The Sony lens is designated as "SP 24-70mm F/2.8 Di USD".
*3 USD (Ultrasonic Silent Drive) is Tamron's proprietary ultrasonic motor drive.

Reasons for the citation: (Excerpt from "Reasons for This Year's Choice")

Tamron succeeded to incorporate the built-in VC (Vibration Compensation) image stabilization to reduce camera shake in a small body comparable to or somewhat more compact compared to original lenses manufactured by camera manufacturers.

Also this Tamron's "SP 24-70mm F/2.8 Di VC USD (Model A007)" renders soft blurs when the aperture is wide open, while creating interesting renditions as the opening is tightened. The brilliant built-in VC (Vibration Compensation) image stabilization holds everything still, the moment the user peers into the viewfinder, for stable framing and sharp focus. Full size digital SLR cameras are susceptive to blurring from camera shake, so the combination of a wide aperture lens with VC becomes a powerful tool. The "SP 24-70mm F/2.8 Di VC USD (Model A007)" will be a great partner to any user who wants to enjoy photography with a hand-held camera.

About the Grand Gold Award 2013 (Interchangeable Lens for DSLR)

Digital Camera Grand-Prix 2013 Grand Gold Award

This award goes to the product determined to be the best out of the interchangeable lenses entered in the 2013 Digital Camera Grand Prix. Lenses are judged on a variety of factors, including product performance and design, cost performance, ability to create new markets and make new proposals. After comprehensive evaluation, the award is given to the lens that is deemed the best.

Tamron won the first Grand Gold Award (Interchangeable Lens for DSLR) in 2011 for its "18-270mm Di II VC PZD (Model B008)," which is a compact, ultra-high-power 15x zoom lens for APS-C. Of the four Gold Grand Awards presented to date, Tamron lenses have won three.

Tamron lenses that have won the Grand Gold Award

  Name of Award Name of Product
1st
Grand Prix
Digital Camera Grand Prix 2011 Summer
Grand Gold Award (Interchangeable Lens)
18-270mm F/3.5-6.3 Di II VC PZD (Model B008)
3rd
Grand Prix
Digital Camera Grand Prix 2012 Summer
Grand Gold Award (Interchangeable Lens)
18-200mm F/3.5-6.3 Di III VC (Model B011)
4th
Grand Prix
Digital Camera Grand Prix 2013
Grand Gold Award (Interchangeable Lens)
SP 24-70mm F/2.8 Di VC USD (Model A007)

About the Digital Camera Grand Prix Awards

Organized by Japan's Digital Camera Grand Prix Executive Committee, the Digital Camera Grand Prix Awards recognize contributions to the development of the market for digital cameras and related products. The awards are given to products that offer excellent performance, technology and concepts that become guidelines for users to select products. Selection is made based on the votes cast by a panel made up of participating members from Japan's leading digital camera retailers as well as a panel of judges.