August 15, 2013
Tamron Co., Ltd.

EISA Awards
SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) wins
"European Lens 2013-2014"
SP 70-200mm F/2.8 Di VC USD (Model A009) wins
"European Zoom Lens 2013-2014"

August 15, 2013, Saitama, Japan - Tamron Co., Ltd. (President & CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced that the European Imaging and Sound Association (EISA) has presented its European Lens 2013-2014 awards to two Tamron lenses; SP 90mm F/2.8 Di MACRO 1:1 VC USD, the New high performance Macro lens (Model F004) for "European Lens 2013-2014" and SP 70-200mm F/2.8 Di VC USD, the New Fast Tele zoom (Model A009) for "European Zoom Lens 2013-2014".

"European Lens 2013-2014"

SP 90mm F/2.8 Di MACRO 1:1 VC USD

SP 90mm F/2.8 Di MACRO 1:1 VC USD

"European Zoom Lens 2013-2014"

SP 70-200mm F/2.8 Di VC USD

SP 70-200mm F/2.8 Di VC USD

VC (Vibration Compensation) is Tamron's proprietary image stabilization mechanism. The Sony mount does not include VC, as Sony digital SLR bodies include image stabilization functionality. The Sony lens is designated as "SP 90mm F/2.8 Di MACRO 1:1 USD" "SP 70-200mm F/2.8 Di USD".

Excerpt from the Award Citation of the EISA Jury

SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) "European Lens 2013-2014"

Extremely sharp even when used at its maximum aperture, the Tamron SP 90mm F/2.8 Di Macro 1:1 VC USD is one of the best macro lenses on the market, comfortably outperforming its legendary predecessor with the same focal length. Not only does it impress with its optical quality but also with its functionality. The lens boasts compelling features such as a moisture-resistant design, quick and near silent autofocus with an ultrasonic motor (USD) and image stabilisation. The Vibration Compensation (VC) system allows shake-free hand held pictures with shutter speeds of up to four stops longer than usual. With a remarkably low price for its performance and features, this lens is great choice for photographers interested in macro or portrait photography.

SP 70-200mm F/2.8 Di VC USD (Model A009) "European Zoom Lens 2013-2014"

This fast F2.8 telephoto zoom lens for full-frame SLRs delivers very good image quality and remarkably consistent resolution. The VC (Vibration Compensation) image stabiliser effectively compensates for camera shake in the Canon and Nikon versions of the lens. Weather-sealing around the bayonet makes this lens a good choice for outdoor photography and the ultrasonic motor (USD) provides fast and silent autofocus. Overall, the Tamron SP 70-200mm F2.8 Di VC USD can compete with the best 70-200mm 2.8 lenses from all other optical brands, so its lower cost makes it an excellent choice for the money.

EISA Awards

The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in photographic, audiovisual, and video product categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 20 European countries review and vote to determine the leading products on the market. This honor marks the 15th time Tamron has won an EISA Award, the 8th consecutive year since 2006. And this year Tamron wins two prestigious awards.

Tamron Lenses that have received the EISA Award

Year Awarded Product Name
1992-1993 SP AF35-105mm F/2.8 Aspherical (Model 65D)
1993-1994 AF28-200mm F/3.8-5.6 Aspherical (Model 71D)
1997-1998 SP AF90mm F/2.8 MACRO [1:1] (Model 72E)
1999-2000 AF28-300mm F/3.5-6.3 Aspherical [IF] MACRO (Model 185D)
2000-2001 AF28-200mm F/3.8-5.6 Aspherical -IF Super II (Model 371D)
2002-2003 AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical [IF] MACRO (Model A06)
2003-2004 SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09)
2006-2007 SP AF17-50mm F/2.8 XR Di II LD Aspherical [IF] (Model A16 )
2007-2008 AF18-250mm F/3.5-6.3 Di II LD Aspherical [IF] MACRO (Model A18)
2008-2009 AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20)
2009-2010 AF18-270mm F/3.5-6.3 Di II VC LD Aspherical [IF] MACRO (Model B003)
2010-2011 SP 70-300mm F/4-5.6 Di VC USD (Model A005)
2011-2012 18-270mm F/3.5-6.3 Di II VC PZD (Model B008)
2012-2013 SP 24-70mm F/2.8 Di VC USD (Model A007)
2013-2014 SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)
SP 70-200mm F/2.8 Di VC USD (Model A009)

Since 2006, Tamron has won an EISA Award eight years consecutively.